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How to Get More Clients Through Networking: Beyond LinkedIn to Real Connections

Networking isn’t just about business—it’s about building real connections. From LinkedIn to local groups like Alignable and the Chamber of Commerce, forming authentic relationships leads to trust, referrals, and growth. My group, WINKEDIN, has done just that—expanding my network, discovering new opportunities, and even creating friendships. Ready to grow your business through networking? Let’s connect!

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Alyx Lofton Alyx Lofton

Part Seven: Building My Legacy: From Employee to Entrepreneur

My career journey has been a transformative experience. As an in-house marketing strategist for a boutique law firm, I honed my skills and achieved significant growth, nearly doubling the firm's client base. This success fueled my entrepreneurial aspirations, leading to the launch of Chabot Business Solutions. While navigating the challenges of entrepreneurship, I draw upon the invaluable lessons learned during my time at the law firm – the power of collaboration, the importance of data-driven strategies, and the unwavering commitment to client success. These principles continue to guide me as I help businesses thrive in the ever-evolving digital landscape.

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Alyx Lofton Alyx Lofton

Part Six: Motherhood: A Journey of Resilience and Joy

My journey to motherhood was not without its challenges. After struggling to conceive naturally, I turned to IVF, a physically and emotionally demanding process. However, the arrival of my twins was a miracle, filling my life with joy and reminding me of the resilience of the human spirit. Navigating twin pregnancy while maintaining a demanding career taught me the importance of self-care, community support, and the power of adaptability, lessons that continue to guide me both as a mother and an entrepreneur.

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Alyx Lofton Alyx Lofton

Part Five: Agency Life: Negotiating My Worth and Growing My Skills

My journey into agency life began at a tech company, where I was immersed in a fast-paced environment managing white-label accounts and collaborating with cross-functional teams. This experience honed my skills in collaboration, negotiation, and problem-solving, teaching me the importance of adaptability, client-centricity, and leveraging diverse perspectives. Navigating this demanding role while preparing for motherhood also reinforced the importance of setting boundaries and prioritizing well-being, lessons that continue to guide me as an entrepreneur today.

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